Thursday, February 10, 2005
Here's one unexpected result of China's accession to the WTO [via the New York Times]:Referrers:
For the monks who run Shaolin, the explosive popularity of Shaolin kung fu has not been without problems. For one, anyone vaguely familiar with Chinese martial arts and with a little bit of business sense, here or abroad, can hang up a shingle claiming to run a Shaolin kung fu school.I'm uncertain whether this is the same sort of geographical branding I discussed here, but it would appear that, no matter what the Wu-Tang Clan might have us believe, fraudsters unafraid to face a phalanx of fighting monks may be cowed by the rulings of trade tribunals. Maybe those protestors were right, after all...
The temple's leaders say they have had enough of this debasement, and have persuaded the Chinese government to declare the name a recognized brand, protecting it under the rules of the World Trade Organization.